Over the years, I have worked many complex, cross organizational, cross discipline projects which required influencing without authority. I learned many lessons – both from making mistakes and from applying some sound principles to my work ethic. In this blog series, I’ll be exploring what I consider the core elements of influence as well as some thoughts about creating a shared sense of urgency, which is critical to successful projects.
I was catapulted into my first marketing job with extreme violence. One day I was an assistant, doing mail, organizing travel or events, managing the calendar and the next I was suddenly a market intelligence “specialist” in speech recognition and telephony.